Impactful Culture you’ll brag about
〰️ Does your junior talent lack the professional skills they need to succeed?
〰️ Is the in person office experience lacking magic?
〰️ Is your creative output lackluster?
〰️ Do your employees feel disconnected and disengaged?
〰️ Is a lack of collaboration holding you back?
〰️ Does your junior talent lack the professional skills they need to succeed? 〰️ Is the in person office experience lacking magic? 〰️ Is your creative output lackluster? 〰️ Do your employees feel disconnected and disengaged? 〰️ Is a lack of collaboration holding you back?
I bring 11+ years of experience developing creative talent, fostering vibrant in-person culture and community events and leading award-winning creative teams.
Inspire Curiosity & Innovation
In response to the changing landscape of brand marketing, I launched an innovation lab inside 72andSunny to experiment with emerging technologies and storytelling formats. The outputs of the lab garnered earned media and landed 72andSunny on FastCompany’s Most Innovative Company’s list.
Attract Diverse Talent
During a period of rapid growth at 72andSunny, the agency faced mounting pressure to diversify its workforce. To meet this challenge, I created 72U, a project-based program that attracted top emerging and mid-level talent from non-traditional backgrounds. The program increased the diversity and capabilities of the agency. Alumni of 72U had a 66% higher retention rate.
Events that amplify your brand
Fresh off of winning agency of the year, 72andSunny sought to solidify its reputation as a culture-maker within the greater creative community. To achieve this I developed a strategy and led the team in creating a one-night only pop-up experience that required a waiver before entering. With lasers in hand, attendees turned all the walls of an empty gallery into a canvas and emergent laser light show. The experience drew a line around the block and generated buzz and FOMO that lasted for weeks.
Build Trust and Alignment
An Executive at Amazon was tasked with inspiring a newly formed, 60-person team to dream up audacious goals. To build alignment and set the tone for bold thinking, I designed and facilitated an immersive multi-day offsite and design sprint. The experience transformed 60 strangers into a united team, sparked big ideas, new relationships and momentum for the year ahead.
Create new forms of value
Interscope Records sought to generate buzz for the launch of Candy, an EP by rising star BØRNS. I developed the creative strategy and led the team behind a one-night-only immersive narrative experience, culminating in a live performance. The event drew over 1,000 attendees, earned media coverage in major music blogs, and contributed to the album’s success, earning my team a Platinum album for their work.