Energize the Culture by embodying the values of the company in a playful way

Context: 72andSunny wanted to bring their values to life in an experiential way that was culturally relevant and was a moment people would talk about years later. 

Strategy: Create a pop up experience that encourages play and creative expression in a way that is inclusive and memorable. 

Role: Strategy, Creative Coach and Project Management

Impact: The experience drew a line around the block, deep participant engagement - we had to encourage people to leave so we could make room for people waiting, increased employee pride in the company and garnered earned media