My portfolio features award-winning projects ranging from documentary films and immersive installations to social impact murals, product designs and events that merge the digital and the physical. As a Creative Strategist, Creative Director and Executive Producer, I build diverse teams, create space for bold thinking, and support teams as they navigate ambiguity to arrive at work that is fresh, impactful and celebrates humanity.
Experiences
Amplifying the Brand through Strategic Partnerships
For our partnership with Interscope Records, we conceived and executed a first of its kind 6 room immersive experience as part of a live concert to launch artist BØRNS EP. The must attend event for music insiders was talked about for weeks, written about in blogs and created virality for BØRNS. The team received a Platinum Album in honor of our contribution
Short Films
Documentary: The surprising truth underneath Lolita Fashion
Products
Translating a person’s risk profile into a 3-D printed porcelain sculpture
Exhibition + Product Design collab with non profit, River LA
To raise awareness and funds for the ambiteous revitalization plan, we transformed a warehouse into an interactive story of the past, present and future of the LA River. Using concrete from the iconic 6th street bridge we created and sold bracelets with 100% of the proceeds going to the non profit.
Documentary: A film about death and grieving in a digital age
Turning a white paper on creativity into a product that measures the environment on three dimensions
Turning Brand Values into an unforgetable Pop Up Experience
To celebrate an Agency of the Year win, 72andSunny wanted to engage the local community with an event that embodied their values of creative expression in a way that is inclusive and memorable. Participants were given lasers and invited to transform the gallery light reactive walls by co-create an ephemeral work of art.
Documentary: Adapting to an automated future
Is it art or an instrument? Yes.
Social Commentary pop up gallery show
We created a pop up gallery show and CADO brand to celebrate the avocado’s 15 minutes of fame.
Scripted: The ugly side of popularity
Transforming a vacant lot into a vibrant community space